Privacy
The short version
This website measures how it is used so we can make it better. It does not use cookies, it does not show ads, and we do not sell or share what we collect for anyone else’s marketing.
What we collect when you visit
We use an analytics service called PostHog. When you load this site, it records:
- which pages you open and how far down you scroll
- what you click, such as the button to book a call
- the site that sent you here, if there was one
- your browser, device type and screen size
- an approximate location, such as city and country, worked out from your IP address
It also records a replay of the visit: how the page was scrolled and where the pointer moved and clicked. We watch these to find the parts of the page that confuse people. This site has no forms or text fields, so there is nothing for you to type and nothing typed is recorded.
No cookies
The analytics run without cookies and without saving anything in your browser. That means we cannot recognise you if you come back. Each visit is counted as a new, anonymous visitor. If your browser sends a Do Not Track signal, the analytics stay off for you.
When you contact us
If you email us, we receive your email address and whatever you write. We use it to reply and to talk with you about your project.
If you book a call, the booking page is run by Google Calendar. It asks for your name and email address so the meeting can be scheduled, and we receive those details.
Who handles this information
- PostHog, in the United States, stores the analytics and visit replays.
- Google provides our email and calendar.
- Our hosting company delivers the site to you and keeps standard server logs, as every web host does.
These companies process the information on our behalf. We do not give it to anyone else unless the law requires it.
Your choices
Because visits are anonymous, we usually cannot tell which visit was yours. If you have emailed us or booked a call and want that information deleted, or you have a question about any of this, write to john@areteplatforms.com.
Changes
If what this site collects changes, this page will be updated and the date at the top will change with it.